Here’s another project I collaborated on with the Play-Doh team. The focus of this experience was creating a cross-compatible character, vehicle, and building platform that leaned into the DNA of the brand.
Characters were compatible with vehicles, vehicles complimented features in buildings, and buildings could be daisy-chained together as one environment piece. It’s Fibonaccian!
One enjoyable feature is how small details reveal themselves over time. Like the pie-maker here.
So much passion and hard work was put into this from everyone on the team. Happy to see it all together at once.