This was a project I Creative Directed on Amazon Toys Innovation Team for LEGO. Leveraging their “Play Unstoppable” campaign, LEGO was keen to explore new customer opportunities and demographics through a shopper experience honed to passion point landscapes.
You can visit the live website here.
We opted for a split view to feature IPs related to each passion point, which also translated clearly in the mobile experience, encouraging a smooth, swipable, and immersive exploration.